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Benevolence, not bluster: How ‘Brand Salah’ bucks the trend

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Author: 
daniel fountain
ID: 
1527194331780147600
Thu, 2018-05-24 23:33

LONDON: On Saturday Mohamed Salah will line up for Liverpool in the Champions League final against Real Madrid.
He will do so not only with the every member of the Red army behind him, but also the entire Arab world.
That is testament to his stratospheric rise — over the past nine months the Egyptian ace has gone from being a very good player, but one deemed as needing to justify his $52 million transfer fee, to a global superstar and cultural phenomenon.

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