Samsung Will Fail to Meet Its Smartphone Sales Goal This Year

The Galaxy S9 flagship series is selling slower than expected, and this is causing a substantial decline for Samsung in total smartphone sales this year.

The Korea Herald reports that Samsung planned to sell a total of 350 million units this year, but the company has recently acknowledged internally that this target would be missed.

“Samsung's goal this year is 350 million units, which is higher than originally reported, and considering the lower-than-expected sales of the Galaxy S9 and its struggling mobile business in China, the figure appears to be a far-fetched goal,” a source familiar with the matter said.

The main culprit for Samsung failing to meet its sales goal is the Galaxy S9. The success of this model during the pre-order program made the company believed that it would sell in high numbers, and it eventually decided to increase its sales target from 320 million units to 35... (read more)

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